The new joint venture is part of Audi’s plan to expand its production network. The first A4 and A6 models were delivered to Indonesian customers in early January 2011, with the German company planning to assemble around 2,700 cars per year by 2015. These include 2,000 A4 models exclusively for the Indonesian market. Audi said the Indonesian car market is forecast to grow by 15 percent this year, with sales in the premium segment expected to double over the next five years.
“After having done so in key markets like China and India, we’ve now found an outstanding partner for local assembly of our Audi models in Indonesia: INDOMOBIL/Garuda Mataram Motor,” said Frank Dreves, Member of the Board of Management for Production at AUDI AG.
"As one of the most important countries in the Association of Southeast Asian Nations (ASEAN), Indonesia is one of Asia’s most dynamic growth regions. We’d like to contribute to this growth, since growth is an important component of Audi’s brand strategy,” Dreves added.
The annual production at this new Southeast Asia assembly plant doesn’t seem to be high. Perhaps it’s good too, as I do not expect Singapore-bound Audis to be sourced from Indonesia in the near future.