Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Infiniti ties up with Red Bull

By SYF77 on 10 Mar 2011

Attached Image

Infiniti announced that it is signing on to be a sponsor of Red Bull's Formula One racing team. It is the first time that Infiniti is signing on to a global sponsorship of any kind, previously preferring regional tie-ins in sports such as tennis and sailing. But as the Japanese brand looks to expand globally, an expanding F1 series looks like a logical partner to the company.

"Infiniti has launched in Europe and is going into Russia, India and China, just as F1 has done, so it's a good fit for us," says Sproule, global marketing marketing communications chief. The association with Red Bull, says Sproule, sprung from Red Bull's use of Renault engines. Renault and Nissan are global alliance partners, with the French automaker holding a controlling stake in Nissan. CEO Carlos Ghosn is at the top of both automakers. The Renault engines may even be rebranded "Infiniti." Red Bull, of course, won the championship title in Formula One last year. "It's also good to be with a winner, of course," said Sproule.

Red Bull, says Sproule, has a broad appeal as the biggest energy drink brand in the world. The Austrian beverage company has associated its brand with numerous extreme sports, as well as owning the New York Red Bulls Major League Soccer team. It also has great crossover appeal between rich luxury car buyers, as well as young aspiring luxury car buyers who could not afford big sticker prices yet. Nissan has plans for Infiniti to be a bigger player in luxury circles worldwide. F1 attracts a good amount of luxury car buyers worldwide, and is catching on in important markets for luxury brands like China and Russia.

infiniti, formula 1, red bull and 1 more...

Viewed: 455 times

Related Blog Posts
SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The guide, while not mandatory, comes amid rising car complaints, mainly about defects. It is dev...
POPULAR BLOG POSTS
Photo
China is slapping a 10 per cent tax on cars like the Ferrari GTC4Lusso, Bentley Bentayga and Asto...
Photo
Mercedes-Benz has released a teaser video of its soon-to-be unveiled E-class coupe. The 21-second...
Photo
Subaru and its official performance arm STI have an interesting concept based on the BRZ due for...
Photo
Three years ago, Audi Sport welcomed Porsche back into the FIA World Endurance Championship and t...
Photo
Rebates for low CO2 output may be revised to include pollutants such as nitrogen oxides and parti...
   Lifestyle Articles