BMW recently reported that it has recorded a 21.7% increase in overall global sales for the month of February 2011 over the previous year. The figure includes all BMW Group vehicles, including Mini and Rolls-Royce.
While Singapore has its very obvious reasons for a spike in sales for premium brands, I wonder what could possibly cause the increase in demand for BMW cars worldwide as well.
OK, the burgeoning Chinese market, with its rapid economic growth churning out thousands of nouveau riche customers, can be explained. But what about other regions? Especially with fuel prices going up at the rate it is now.
Rolls-Royce saw an increase of 276.1% in the same period. That two hundred and seventy-six per cent.
What can I say? The rich are getting richer. The world has forgotten about what happened barely two years ago now.