The Chevrolet marketers came up with the idea after surveying 1,000 UK adults for their favorite nostalgic toy from their childhood. Play-Doh took the first place with 19 percent of the votes. This is followed closely by Legos with 17 percent and Kinder Egg with 15 percent. Crafted by a team of eight model makers over a two week period to mark the UK launch of Chevy’s new seven-seater minivan, the Play-Doh sculpture measures 4.6 metres long and 1.8 metres wide.
Les Turton from Chevrolet UK said in the press releases, “The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner – especially when it’s made from tonnes of the nation’s most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite.”