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Volkswagen launches the new Passat...at Sentosa Cove

By BenCee on 22 Mar 2011

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Volkswagen recently announced the arrival of the new Passat in Singapore with a glitzy launch at the very glamorous and sun-kissed island of Sentosa.

While I didn't attend the event in person (shame really), it seems like Volkswagen chose a very unique place to launch what would be their bread-and-butter executive sedan.

Let's face it, the Passat isn't exactly a model that sets our pulse racing. Unlike its smaller siblings the Golf GTI and the Scirocco, the Passat has always come across as a bit humdrum and unexciting.

On the face of it, it appears that the new one won't be much different. However, perhaps its launch location might signify otherwise.

It's no secret now that Volkswagen has been on the rise in Singapore. For the first two months of this year, the "People's Car" has ranked second in the best selling charts over here on our sunny island.

The Passat is a car that goes head to head against the likes of the Toyota Camry and the Honda Accord. If, and this is just my thought, Volkswagen markets it right, the Passat could be the new default choice for the businessman, or "towkays" in local parlance.

Who generally play golf, at Sentosa. Hence the launch location.

Of course, maybe I'm just reading too much into this. But I probably won't be surprised to see more than a few of these new Passats on the roads in the months to come.


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BenCee
Written by BenCee
A petrolhead from young, Ben is living the dream, writing about cars...



  • 1
Kar_lover Mar 23 2011 08:26 AM

Sigh, quite disappointed with VW these days. Their cars really starting to all look alike. This Passat and the new Jetta is more or less the same different in size. Same corporate "face" is one thing but now they even have the same backside. Only scirocco has a look of its own.
Jetabout777 Mar 23 2011 01:00 PM
Seems like overkill to me, positioning the brand at sentosa cove?! More like for big brother Audi..
  • 1
 
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