The world's largest Rolls-Royce showroom has just opened in Abu Dhabi. Located in the Umm Al Nar area of the city, the new facility was unveiled in the presence of Rolls-Royce CEO, Torsten Müller-Ötvös. The showroom has an area of 900 square meters and can display up to five cars. The unit has a dedicated service facility, a coffee bar and a customer configuration lounge where future Rolls-Royce owners can customize their cars through a variety of color, trim samples and options.
“The Middle East region continues to be an important driver in the global growth of Rolls-Royce Motor Cars. Last year the region contributed over 15% of our global sales. Abu Dhabi is no exception and continues to demonstrate remarkable year on year growth,” commented the executive. Not surprisingly, 8 of the 82 Rolls-Royce dealerships that exist around the world are based in the Middle East. “The showroom opening in Abu Dhabi represents one of a line of new and expanded Rolls-Royce showrooms which have been unveiled throughout the Gulf region in the last 18 months. These investments underline the continuing confidence that the company sees in the Rolls-Royce brand across the Middle East,” added the CEO.
To mark the occasion, Rolls-Royce displayed a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupé. The car belongs to a limited series of 100 units built to celebrate the centennial of the figurine that adorns all Rolls-Royce cars. Collection models come with design details such as special white-on-black double-R badge and the legendary figurine bathed in white light.