http://www.youtube.com/watch?v=6YQmwGm0AkQTo celebrate the diamond anniversary of Cooper Tires’ participation in British Formula 3 racing, it has decided to create a set of diamond-encrusted tyres. Cooper commissioned London jeweler JK Diamonds to customize the tires, which are jeweled with diamonds and Swarovski crystals. Each of the four Cooper logos was set with the gems and mounted to the tire with a super strong adhesive.
Cooper's one off set of bejeweled rubber was mounted on Rupert Svendsen-Cook's Formula 3 ride for a photo shoot, but understandably didn't see the race duty. There’s no word on whether the technology would be commercialized but I believe the billionaires residing in the Middle Eastern countries and Brunei would be very interested.