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BMW teams up with eBay

By SYF77 on 20 May 2011

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BMW announced that it will start selling parts and accessories direct to owners for the first time, thanks to a partnership with eBay. Dubbed ‘BMW Direct’, the online store is now online on ebay.co.uk and promises to satisfy the growing demand from motor enthusiasts for purchasing original parts online. These are good news for UK BMW owners as they had to place their order via one of the many dealerships in the past.

According to the press release, this is BMW’s first venture into e-commerce and will allow it to reach those customers not accustomed to visiting a BMW dealership regularly. BMW says that all the items sold via ‘BMW Direct’ will be offered with free postage and packaging, and are covered by a full two year BMW warranty. At launch, the program has 400 parts available.

Carl Sanderson, General Manager Aftersales Development, said: “As a premium car manufacturer, we are always interested in understanding customer preferences when it comes to buying products. We recognise that there are customers who wish to buy BMW products but do not necessarily want to travel to a BMW dealer to make a purchase. As such we see eBay as the perfect solution for them. By embracing this modern retailing approach, we believe we can engage with and satisfy a number of additional customers through what is a new retail channel for BMW.” If successful, I foresee that the concept of online store will be implemented in other parts of the world by other automakers as internet has become an integral part of our lives.

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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