Dubbed "Innovate!", the event was attended by Citroën customers, Lush listeners, and movers and shakers from the fashion, music and design industries.
“Innovate!” began as a series of Citroën-branded radio sound bites on Lush 99.5FM, and the sound bites covered various topics which drew parallels between Citroën’s innovations and innovations in other fields such as fashion, music and technology. The series culminated at a party on Thursday 26 May 2011 at The Citroën Pod in Citroen's showroom along Leng Kee Road.
The night was hosted by Lush DJs Young and Kelly and was packed with music performances by Don Richmond and Alicia Pan, Lush’s DJ Nomsta and a fashion show by renowned local fashion designer, Frederic Sai. Citroen transformed its showroom into a club with DJ decks, a fashion runway and bar sponsored by Grey Goose.
While the stars and fashion show were among the highlights, the show-stealer was undoubtedly Citroen's very own DS3. The chic and stylish hatchback certainly fitted in well with the fashionable crowd, with its bold styling and outstanding drivability. Its numerous personalisation possibilities also gives it a breath of fresh air and modernity.
Stylish car, good looking people, fine event. Innovate-tive indeed.