Jag's were never really associated by the masses to have great looking car. Classic looking car's yes, with the exception of the S- and X-Type of course. But never great looking cars.

Then the XF came along and it blew everyone's minds away. Those curves on the outside and more important the magic show on the inside mesmerized anyone who sat in it, reinventing the brand overnight with a whole new brand identity. Then, bored at work they decided to cramp a tame V8 under the bonnet and called it the XF-R. That frightened enough people to see a few of them running around on our little island.

They gave the same treatment to the aging XK coupe as well, calling it the XKR.

Now though, they've taken it a step further and not knowing how else to differentiate it, they've called it the XKR (wait for it), -S. Seems like an afterthought but watch the video and feel your pulse quicken.

You've never heard and seen such a beast from Jag since the XJ220 in 1992.

In its shade of electric blue set on some very pretty gunmetal rims, you know you