“The MX-5 proves that sports cars don’t need to be sophisticated, luxurious or expensive to be fun-to-drive. Mazda’s MX-5 has been commended in the past and this year its margin of victory is even bigger than it was in 2010,” stated the official press release. “Today, the Mazda MX-5 remains unrivaled as a rewarding sportscar that can also be used for everyday motoring all year round,” said Peter Allibon, Sales Director, Mazda Motors UK.“The MX-5 soft-top continues to offer the purest, fun-to-drive thrills, while the Roadster Coupe’s folding hard top provides a more refined experience, with that same exhilarating drive. Its low running costs and legendary reliability means the MX-5 remains an extremely competitive proposition as hundreds of very satisfied owners confirm."
J.D. Power and Associates is a global marketing information services firm. The firm conducts surveys of customer satisfaction, product quality, and buyer behavior for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new car quality and long term dependability. The MX-5 was conceived in 1989 as a small roadster with light weight and minimal mechanical complexity limited only by legal and safety requirements. The MX-5's first generation sold over 400,000 units from 1989 to 1997.