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Ford sets high hopes on sales target by 2015

By SYF77 on 20 Jun 2011

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Citing the Asian expansion and the increasing popularity of small cars as reasons, Ford Motor Co. predicts that its global sales will increase by 50% by 2015 to 8 million each year. In an e-mail, spokesman John Stoll said that Ford anticipates that by 2020, small cars will make up 55% of sales and that one-third of sales will come from Asia. In an interview with CNBC, Ford CEO Alan Mulally gave confirmation of this goal.

A source said last October that in private, executives are working to meet this target by 2015. In 2010, Ford sold 5.3 million vehicles worldwide. In the CNBC interview, Mulally said that the sales plan “reflects all the work done over the last five years” in order to give Ford the foundation it needs to offer products that people seek all over the world. He says that Ford has not only been transformed, but has a product line and a production system that enables it to support its expansion. He exclaimed that after Ford has fought to survive, it is now the “time to profitably grow Ford."

Ford has been churning out impressive products as of late. A good example is the facelifted Ford Mondeo 2.0 Ecoboost, which arrived at the Lion City recently and has been receiving positive reviews from the local motoring community. It has even been picked over the new generation VW Passat by Auto Express (Refer to the video below). Along with the very capable 2011 Ford Focus (which I am eagerly waiting for its local debut), Ford’s sales target is not unachievable.

Passat vs Insignia Vs Mondeo

All new Ford Focus review

sales report, discussions and 6 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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