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Free motoring publications eating into market of payable ones?

By SYF77 on 15 Jul 2011

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In the early 1990s when I became a young automobile fan, my only source of automotive information was 'Motoring' magazine as I was a subscriber. It's recent demise was quite sad but not unexpected.

The number of motoring publications in the Singapore market has been increasing over the past few years and perhaps one of the great threats to their survival is free publications.

'CarBuyer' has been distributed freely via petrol stations for a few years now, recently joined by another complimentary publication. Like paid publications, they offered reviews on new models, comparison between models, interviews and analysis on hot issues such as COE. Although they are free, the print quality and paper quality is pretty good. I believe these free publications earn their revenue mainly through advertisements.

Currently, I do not buy printed publications as often as before. I obtain the latest news of the automotive world from the internet, and this news is hot from the oven. However, when it comes to car reviews and comparison studies, I still enjoy reading hardcopy as I prefer to flip the pages rather than scrolling down the page using the mouse. To satisfy such needs, publications such as 'CarBuyer' are serving me well.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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Hotnyh Jul 26 2011 04:09 PM
Motoring had some of the poorest English in any local car magazine I read. One of the tabloid style ones is pretty bad too... but then it is very cheap to buy. Torque is probably the best written one I read but the most enjoyable prose is still Top Gear's.
Pandapura Jun 10 2013 09:42 PM
There are also tonnes of e-publications nowadays.
All hail apple and android.
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