The Bavarian carmaker led the German charge by selling 2,479 cars in Singapore for the first half of 2011, a 2.3% increase over the same period in 2010. Rivals Mercedes-Benz was second with 1,943 cars sold from January to June this year, a 0.4% rise.
Long-time leaders Toyota/Lexus are now third, with 1,678 units shifted in Singapore in the first half of 2011, a massive 52.5% decrease. This can be attributed to a major reduction in COE quota and the subsequent rising COE prices, especially in Category A where Toyota has been the dominant player over the past few years. With COE prices reaching new highs, premium carmakers like BMW and Mercedes-Benz now have the advantage as buyers are less hard hit by the rising COE prices.
The trend can also be seen downwards, with fellow German brands Volkswagen and Audi rounding off the top five. Volkswagen sold 1,548 cars from January to June 2011, a remarkable achievement despite it being a minor 1.7% decrease from 2010. Audi shifted 986 cars during the same period to end up fifth, a 4.4% improvement.
The rest of the top 10 saw major decreases for several Korean and Japanese marques, with Kia, Hyundai, Honda and Nissan all seeing significant drops in 2011 compared to 2010. Kia sold 584 cars, down by 72.2%, Hyundai shifted 524, decreasing by 70%, Honda saw a fall of 67% with 503 cars sold, and Nissan recorded 446 sales, down by 73.6%. The final spot in the top 10 was taken by Volvo, which leapfrogged Porsche with a 7.6% increase in sales for the first half of 2011, having sold 376 cars.
In terms of models, the BMW 5-Series was the top seller, with 1,268 units sold. This was significantly ahead of the second placed model, the Mercedes-Benz E-Class, which sold 962 cars. Toyota’s Corolla Altis lagged behind in third having sold a mere 563 cars, while the Kia Cerato Forte trailed further back with 297 units sold. Volkswagen occupied fifth and sixth positions with its Touran MPV and Scirocco coupe, having sold 293 and 286 cars respectively. The German carmaker had two more models in the top 10, with the Golf hatchback and Jetta sedan taking eighth and tenth respectively with 261 and 252 units sold. They were split by the Toyota Camry in seventh, which sold 267 units, and the Audi A4 in ninth, with 256 cars sold.