The other three awards were won in the Exterior category by the latest Sportage, the Optima sedan and the new Rio. Peter Schreyer, Kia’s chief designer commented:
“We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.”
The German Design Council, organiser of the newly instituted Automotive Brand Contest, was founded in 1953 as an initiative of the German Federal Parliament, and today counts among the world’s leading centers of excellence for communication and knowledge transfer in the field of design. The winners of the contest will be presented with their awards on the first press day of the forth coming Frankfurt Motor Show on 13 September.