Growth for Audi Middle East was fuelled primarily through the launches of the new Audi A1, A7 as well as A8 L, which was launched at the end of 2010. The oil rich continent seemed to favor large automobile, and the top sales models are the Audi Q7, A8 L and Q5. Well, this should not come as a surprise in a place where oil is cheaper than water.
“We are aiming for 25 percent volume growth for 2011. With new products, new showrooms, a strong focus on training and good service we deliver and exceed what our customers expect of the Audi brand,” commented Carsten Bender, Sales Director of Audi Middle East. During the first half of this year, Audi saw the opening of a new dealership in Erbil, Iraq. In the second half of 2011, Audi is set to launch the Audi R8 GT, A8 L W12, A8 L 3.0T, as well as further engine variants in the region. The new executive saloon, Audi A6, which was launched in June, is expected to do well with Audi enthusiasts in the second half of the year. In order to attract customers during the hot summer months, Audi dealerships across the region will be running the annual Audi Extra summer promotion.