The most eye-catching aspect of the partnership is the tantalising prize of a brand new BMW X1 sDrive18i for one very lucky participant of the marathon.
If you're an avid runner, and could do with a new car, simply sign up for the marathon, and then register yourself as part of Team BMW, and take part in their events in the lead up to the race. That will put you in the running for the draw.
Of course, the catch is, you must actually compete in and finish the marathon to have a chance of winning the car.
But if that is of no problem to you, then why not give it a go?
More details at www.teambmw.com.sg