To prove the above phenomenon, here’s a list of companies and their respective usage of the alphabet “I”.
Audi – TFSI (Technology)
Honda – I-VTEC (Technology)
Toyota – VVT-I (Technology)
Volkswagen – TSI (Technology), GTI (Product)
Hyundai – I30, I45 (Product)
BMW – I3, I8 (future product)
Perhaps, the alphabet “I” projects a futuristic image. That should explain why Hyundai has been naming their new products with an “I” prefix. Even the maker of the ultimate driving machines names their electric concepts starting with the alphabet “I”. “I” is also the first letter of the word “Intelligent”. It is meant to convey the idea of a smart technology in the case of Honda and Toyota.
Next, I would go on a alphabet that would appear naturally on the minds of folks who love speed. That alphabet needs little introduction and is it none other than “R”. “R” gives an impression of hardcore (just think of R21 movies) and hot-blooded. Fast driving machines that use the alphabet “R” include the Civic Type R, Golf R, Peugeot RCZ, Megane RS, Octavia VRS, Scirocco R and Nissan GT-R.
I wonder why car makers seldom make use of the alphabet “X”. The only car range that makes use of “X” which comes to my mind is the BMW X1, X3, X5 and X6. “X” conveys the idea of extreme and unconventional – just think of the Degeneration X faction in the World Wrestling Federation during the late 1990s. Who knows, “X” could be the next big thing after “I” and “R”.