Described as an important part of the brand's global revitalization plan, “Designed Around You” points out the direction of Volvo's future brand development, and the key word is human. "It summarizes our approach to understanding people, giving them a luxury experience that is a little more human-oriented--while at the same time linking firmly to our heritage of building safe and dependable cars," said Volvo marketing chief Richard Monturo. No other details were revealed about the new human-centric strategy, but Volvo did state that the new branding direction would be further demonstrated at the 2011 Frankfurt Auto Show taking place next month.
I’ve always been impressed by Volvo’s cabin layout, which is the epitome of Scandinavian simplicity. It is almost Zen-like but luxurious. Some websites even goes on to say that Volvo’s seats are quite possibly designed by orthopedic specialists. I am confident that Volvo will be able to take this human-oriented approach to even greater heights, and pose a legitimate threat to the Germans.
The S60's cabin