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White is the most preferred colour

By SYF77 on 12 Oct 2011

Attached Image: audi_r8_v10_52_fsi_quattro_4.jpg

White has ranked as the most popular vehicle color in the world according to data from PPG Industries, the world's leading manufacturer of transportation coatings. Approximately 21% of 2011 model year cars around the world are white. Silver and black were tied for second most popular at 20%.

The top 3 most popular colours, breakdown by continents are shown below:

North America
1st White (20%)
2nd Silver (19%)
3rd Black (18%)

1st Black (26%)
2nd White (19%)
3rd Silver (16%)

Asia Pacific
1st Silver (25%)
2nd White (23%)
3rd Black (17%)

At this year's annual Automotive Color Trend Show held at PPG's office, the company presented its ideas for future vehicle colors. "Color is one of the most basic means of human expression," said Jane E. Harrington, PPG manager (color styling & automotive coatings). "The palette of colors being developed for the automotive segment is being influenced by culture, nature, fashion, interior design, media, auto shows, color popularity and new pigment technology.", she added.

PPG presented automotive designers with 70 new exterior shades for consideration in their designs of the 2014-2015 model years. These included colours such as Goldeluxe, a silver with an influence of a gold; White Nougat, a soft creamy white with a highlight sparkle; Muddy Waters, a tone of brown with a pearl luster effect; Grape Spritz, a blue fused with a purple highlight; and Pot O'Gold, a light green with a hint of gold.

discussions, other news, colour and 6 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

  • 1
Dwee Oct 12 2011 11:14 AM
Not all car models are suitable for white color , (Subjective to individual). Choosing your own preference color is one of the most important elements as it will accompany you everyday for at least a few years.
Mecontle Oct 12 2011 02:36 PM
u never see a white ferrari do u? most sport car are red
Dwee Oct 12 2011 04:16 PM
I meant in general. If I'm rich enough to buy a Ferrari and my preference color is white , I will definitely spray it white. As I mention , is subjective. You may not like white Ferrari, but I do. For your info , not most sports car are red. Porsche comes in white , Lamborghini comes in white, Aston Martin comes in white, Jaguar comes in white, Merserati comes in white etc....
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