Jump to content


SEARCH

0

Lotus Evora S special edition for the UK - Too limited for its own good

By Rigval on 19 Oct 2011

Attached Image

Limited to three units in the UK – The Lotus Evora S Special Edition. The £69,950.00 (before options) Lotus Evora S special edition gets the famous Group Lotus Formula 1 inspired black paint with gold decals as well as gold coloured alloy wheels. The interior gets the Lotus Evora’s Premium Pack with SuedeTex and red stiching, Suedetex base pack, Tech Pack and a reversing camera. And that is all you get for a premium of £7,500.00 over the normal Evora S.

But if you think about it a limited run of three units is purely a marketing gimmick to boost sales.

This is why all you're getting is a different paint job for the body and wheels, some red coloured side mirrors and splitters as well as that aforementioned trimming for the interior. Oh yes, there should be a plaque mentioning that this car is 1 out of 3.

Of course, this new car comes hot on the heels of news that an advisor of Lotus had stated that Lotus is not selling enough cars. Lotus was reported to have sold about 272 cars in the first eight months of 2011, compared to 358 in the year before.

Maybe making small, limited runs of three, four or five units for the Evora and other Lotus models is the way to go for Lotus in the short term before the hotter, more expensive (at over £100,000.00) Lotus Esprit gets launched next year.

Attached Image



new model, 2011 lotus evora s and 6 more...

Viewed: 398 times

Related Blog Posts
Rigval
Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
Driving an old car with almost no modern features in it? Or just love adding new accessories for...
POPULAR BLOG POSTS
Photo
The Toyota Levin, China's version of our popular Corolla Altis, gains a brand new 1.2 litre t...
Photo
Ditching the front passenger seat for an infotainment system is a unique selling point for Volvo’...
Photo
Despite a nearly $7 billion cost in recalling its explosive Galaxy Note 7 phones, Samsung ha...
Photo
Toyota Motor Corp. said today it is recalling around 340,000 of its latest Prius model in Japan a...
Photo
The dust for Toyota's new small crossover has barely settled but Toyota Racing Development (T...
   Lifestyle Articles