Subaru says that the BRZ is still in the concept car stage, this means that the Toyota FT-86 that is scheduled to be launched in December 2011 will be the first production ready version of the two. But this also means that this is the only car (and its variants) that I am aware of which has been premiered in one form or the other over the last two years. I have seen, or read the FT-86 concept cars being previewed at various motor shows in slightly different forms. This has got to be a record of sorts as Toyota seemed to be showing off a slightly different version at nearly every large motor show out there trying to gauge people's reaction towards this car. I don't know whether this seems to be working as I am this close to getting totally bored of looking at the FT-86 already, before the car is already out.
And now with the Subaru BRZ concept we have the Subaru version of the car getting prepped for launch too. This car is getting billed by Subaru as having the production coupe with the lowest center of gravity ever made. I suppose it should, as it will come equipped with the ubiquitous Subaru Flat-Four engine. It seems it will not be turbocharged, but a high revving normally aspirated one, somewhat against current Subaru norms and also the current standard where almost every small performance coupe runs forced induction.
But can they just launch a production ready version by yesterday? I just think they're doing too many previews on this car. Imagine if the car's performance fell slightly flat compared to its looks after all the fuss everywhere.