The Elantra was launched in Singapore sometime in mid 2011. In the advertisement, it was called “The 2012 Elantra”. But, isn’t it the same model that was launched in 2011? To be called a following year model, I would assume that at least a facelift is done or engine/transmission is upgraded. Even if the equipment list more comprehensive, it does not qualify as well in my opinion. It just means that the authorized agent is bringing in a more well-equipped car that is already on sale in other parts of the world.
Well, I guess in the world of marketing, it is important to make the consumer feels that he is buying a product of the future. This applies not only to the world of automobiles but to other industries. For instance, new edition of Men’s Health magazine is usually on the newspaper stand at the middle of the month, but is called the following month’s edition. I just find such naming convention strange, but maybe it is just me.