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What qualifies as a following year model?

By SYF77 on 23 Nov 2011

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I was reading The Straits Times on 6 Nov 11 and caught this advertisement on the new Hyundai Elantra. What actually caught my attention was not the car itself but the way advertisement was phrased. Don’t get me wrong, I like the design language of the new Elantra and its 6 speed gearbox definitely makes the Corolla’s 4-speeder sounds dinosaur-age.
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The Elantra was launched in Singapore sometime in mid 2011. In the advertisement, it was called “The 2012 Elantra”. But, isn’t it the same model that was launched in 2011? To be called a following year model, I would assume that at least a facelift is done or engine/transmission is upgraded. Even if the equipment list more comprehensive, it does not qualify as well in my opinion. It just means that the authorized agent is bringing in a more well-equipped car that is already on sale in other parts of the world.

Well, I guess in the world of marketing, it is important to make the consumer feels that he is buying a product of the future. This applies not only to the world of automobiles but to other industries. For instance, new edition of Men’s Health magazine is usually on the newspaper stand at the middle of the month, but is called the following month’s edition. I just find such naming convention strange, but maybe it is just me.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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