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RIP Caliber, hello Dart

By SYF77 on 05 Jan 2012

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The Dodge Caliber was on sale in Singapore for a while but was unloved by Singaporeans. It seems that the Caliber received similar sentiments from the rest of the world such that Chrysler Group has finally ended the production of the slow-selling hatchback after almost six years.

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The Caliber hatchback was launched in early 2006 as a replacement for the Dodge Neon sedan and coupe models. Annual sales peaked at 101,079 in 2007, but soon fell to 84,158 in 2008 and just 36,098 in 2010. Through the end of November this year, Dodge sold just 33,632 Calibers. Though the Caliber’s SUV-like design, generous level of standard equipment, and optional all-wheel drive were meant to appeal to buyers both in the US and globally, a disappointing driving experience was said to mare the car’s reputation.

The Caliber’s successor will take shape in the form of the 2013 Dodge Dart http://www.mycarforum.com/blog/myautoblog/1687/dodge-throws-a-dart-at-the-compact-sedan-market/. It will take the place of the Caliber at Dodge’s Belvidere assembly plant, which currently employs about 2500 people. The all-new Dart, whose chassis is adapted from the Alfa Giulietta, will give Dodge a new entrant in the C-segment to complete against the likes of the Honda Civic, Ford Focus, VW Jetta, etc. The 2013 Dodge Dart makes its public debut in January at the 2012 Detroit auto show.

new model, events, sales report and 8 more...

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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