According to managing director Rajiv Bajaj, the RE60 is aimed mainly to owners of three-wheelers who want to upgrade their ride. “We are not trying to make a car but a four wheeler meant to ferry people in cities,” Mr Rajiv told the Hindustan Times. "It is not an incremental but dramatic improvement over a three wheeler. There are over 5 million Bajaj three wheelers in the country today. That's the market we are aiming for," he added. Naturally, the RE60's closest competitor is the Tata Nano in India. Over the years, interest over the Nano waned and sales was plagued by fire incidents and technical problems.
Speaking with the Economic Times, Mr Rajiv said Renault and Nissan haven't seen the car yet but they can manufacture the RE60 to sell under their own brands.