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DC Avanti - India's first 'supercar'?

By Rigval on 10 Jan 2012

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This is something that we may one day see Shah Rukh Khan, Aishwarya Rai and Rajnikanth drive in their Bollywood movies – the DC Avanti, the first Indian designed sports coupe. This was also something that was unveiled at the Delhi motor show recently and basically showcases the ambitions of the Indian automotive industry.

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And these ambitions are whether we like it or not. After coming out with the cheapest car in the world (the TATA Nano) and the recently previewed Bajaj RE60 shoebox sized car the Indians have decided to try the upmarket sector with this 'semi-supercar' styled DC Avanti by a company called DC Design.

I call it a 'semi-supercar' as it is powered by a Ford 2.0liter 4 cylinder turbocharged petrol engine initially. This engine (with a 6 speed dual clutch transmission) will have a paltry 261bhp and it will enable the 1560kg Avanti to make a 0-100km/h time of about 7 seconds. Maybe when the larger v6 engined 394bhp version gets built it will stand a chance against the usual suspects – Porsche, Ferrari and the likes. But I doubt it will as even today 400bhp is on the lower end of the supercar scale.

DC Design has also stated that the DC Avanti will be sold through a chain of Avanti showrooms throughout India and has set an initial manufacturing (and sales) target of 200 cars per year with a future long term goal of 2000 cars per year.

So aside from looking slightly odd and that DC Design has only shown us the car in full frontal as well as in its three-quarter front view. I wonder whether this car has enough visual impact. Or if it has any impact at all.

But it is a noble effort nonetheless. If it is sold 'cheaply' enough over in India, where there should be a large enough domestic market coupled with a rising middle class population, it may do reasonably well. Or it may not. It may just be a delusion of grandeur on the part of the people involved.

Sometimes, an older manufacturer like Saab or MG Rover bites the dust, and a million more half baked ideas try to fill in the slot.

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Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.

  • 1
GrandCruiser Jan 10 2012 04:03 PM
The design looks as if Ferrari F458 and Audi R8 merged into one.
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