In order to attract younger car buyers, General Motors has introduced two new concepts at the 2012 Detroit Motor Show. Over the past year, the company has listened to younger customers’ feedback on what they look out for when buying a new car especially in terms of styling and functionality.
Let’s start off with the Code 130R first. The concept is painted in an all new red metallic finish with matte anodised wheels. The rear wheel driven 2+2 coupe features heritage performance inspired styling. It features a rather aggressive and sporty front look, subtle looking wheel flares and linear side body profile lines.
The car will get a 1.4-litre turbocharged four cylinder Ecotec engine which produces 150bhp with 200Nm of torque mated to either a six speed manual or automatic transmission. The car’s designers conceived the idea of using the turbocharged engine to work together with the company’s eAssist technology.
By shutting off the engine at stops, recapturing braking energy and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.
With a front engine layout and rear wheel drive, the Code 130R concept offers an engaging drive in an economical and affordable package.
Next, the Tru 140S was designed as an attractive yet affordable exotic sports car. The four seater, three door hatchback will be front wheel drive. The concept car is shown in an all white matte paint and Chevy chromed performance wheels featuring the company’s crossflag emblems. The Tru 140S is based on the Chevrolet Cruze and Chevrolet Volt electric vehicle with extended range.
The Tru 140S designers wanted to demonstrate technologies usually found in more expensive sports cars which include direct injection and a starter-based stop-start technology, balancing internal combustion and electrification to deliver high value and improved fuel economy.
The two concepts share several attributes that younger consumers value when looking at buying a new car. They include sedan size functionality in coupe form that can sit four people, interior connectivity and convenience (Wifi, smart phone integration), a small size engine that delivers ample performance and possible price range of below US$20,000.
According to General Motors, they wish to engage with this generation’s consumers and they have successfully done so. They also would like to build meaningful relationships with these customers on their terms.
It seems that General Motors have realised that younger consumers are very image conscious in whatever they buy and these same consumers will be the future buyers in the automotive industry.
I just hope that this direction will open up the eyes of other auto makers especially the Japanese and I also hope that General Motors produce them and send them to our sunny island.
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