Jump to content

MyCarForum Logo
Magnifying glass



J.D Power studies factors influencing buying decision

By SYF77 on 06 Feb 2012

Attached Image
A study was recently done by J.D Power on the factors influencing car buying decision. The study was conducted from more than 24,000 US buyers of 2011 who made their purchase in 2011. Although the study was not done in Singapore, there are some interesting points that local consumer and distributors can take note.

Attached Image
The study found that word-of-mouth is typically a critical factor in the choice a car buyer makes, yet conventional wisdom about which brands have the best quality may be sorely out of date. The study found that 40 percent of buyers said they steered clear of one brand or another because of what they had heard about quality, rather than actually checking for the latest data.

“The fact that so many new-vehicle buyers may be basing their opinions about quality and reliability on pre-conceived notions, rather than concrete information or data, demonstrates how important it is for automakers to promote the quality and reliability of their models,” said Osborn, research director at J.D. Power and Associates. “That’s especially significant for brands that have experienced marked improvements in recent years,” Osborn added. He cited Ford and Hyundai as examples whereby word-of-mouth might lag the brands’ reality. He suggested that those makers must proactively tell their quality story, “rather than just waiting for perceptions to change over time.”

The study also found that fuel economy is now the most influential factor in choosing or avoiding a product, though factors like price and styling are also strongly influential. The study was initiated about the time gas prices had just begin dropping from their 2011 peak, so it may not be a surprise that fuel economy was the single biggest factor. In the study, it was highlighted that price and styling are affecting the sales of hybrid models such as the Chevrolet Volt and Toyota Prius in the US. Performance was another turn-off, especially with the Prius, Power reports.

discussions, other news, america and 7 more...

Viewed: 672 times

Related Blog Posts
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
The Honda NSX is slated to come Singapore some time next year and according to paultan.org, it is...
A set of tyres on a Bugatti Veyron will set you back around S$40,000. But that is nothing co...
The Vehicle Entry Permit system for foreign vehicles entering Malaysia via the causeway from Sing...
For those who tend to park illegally, be glad that we don't have enforcement methods like thi...
A New Jersey luxury car dealership is being sued by a United States resident and Indian national...
While this is not the most scientific test to see which driven pair of wheels gives better tracti...
   Lifestyle Articles