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Has BMW M lost it?

By FaezClutchless on 04 Feb 2012

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BMW M was first started to assist BMW’s racing program and the first car to get the BMW M treatment is the M1. As the years passed, BMW has added the M badging into its vehicles’ portfolio and these cars are better in terms of performance and trimming. Recently, BMW has introduced M versions of the X5 and X6 and also a line of diesel powered M cars.

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There are some who felt that this could help BMW achieve a better foothold in the ever changing automotive industry. There are also who felt that BMW has ruined the M badging and has lost the true meaning of starting the M division.

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What’s my take on this? Basically, the X5M and the X6M are two unnecessary models. A SUV or a CUV does not need to be included in the M department. First of all, those who buy a SUV/CUV use it basically as a people/cargo carrier. They are not going to drive it fast and hard around the corners and they definitely won’t bring it to a trackday. In addition, SUVs are not and will never be designed for performance, especially in terms of handling.

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BMW M550d xDrive Touring

As for the diesel-powered M cars, these cars would be popular in countries where diesel engine cars are widely used and basically I don’t have any problems with it. A turbo diesel engine provides crazy amount of torque and that is a good thing if you are to associate it with performance cars.

As for Singapore, the tax on it would already kill someone’s interest in buying one. Anyway, when I hear about diesel engines in Singapore, all that comes to my mind are taxis and goods carrying vehicles.

BMW M cars are supposed to be the “Ultimate Driving Machine.” But by adding the M badge onto their SUVs/CUVs, BMW has given an honourable badge to cars that do not deserve them. And pretty much, BMW have screwed up the real purpose of having and starting the M division in the first place.

Photo credit: Net Car Show

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FaezClutchless
Written by FaezClutchless
Some say that his blood is actually RON98 petrol and some say that his right foot weighs over 20kg. But all that we know about Faez is that he loves to drive and is a JDM enthusiast.



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GrandCruiser Feb 04 2012 09:58 AM
"First of all, those who buy a SUV/CUV use it basically as a people/cargo carrier. They are not going to drive it fast and hard around the corners and they definitely won’t bring it to a trackday."

How you know people who buy SUV/CUVs don't want to get hardcore with the bends and corners? They may want to get a M5, let's say, but feel that it is too low for their liking and thus a higher X5M would serve the purpose. Of course, SUV/CUV has higher CG and never outmatch sedans/coupes in terms of handling but that doesn't mean people would mind the tradeoff so much that they avoid XM series.

"As for Singapore, the tax on it would already kill someone’s interest in buying one. Anyway, when I hear about diesel engines in Singapore, all that comes to my mind are taxis and goods carrying vehicles."

Heard that Audi salespeople that the purpose of bringing in diesel models is to raise awareness to the public and LTA, that diesels are clean and serve a better usefulness than petrol in this start-stop traffic. Raise awareness, not upright practicality.

"BMW M cars are supposed to be the “Ultimate Driving Machine.” But by adding the M badge onto their SUVs/CUVs, BMW has given an honourable badge to cars that do not deserve them."

The world is changing, and so is the car market. With people getting more affluent and younger consumers with wider appeal for different tastes, I would say BMW is just creating something that satisfies these consumers. :)
Friendstar Feb 04 2012 11:41 AM
I agree with the blog.
Having M on the SUVs is d@mn blardy silly.

1M, M3, Z4M, M5, M6. period.

Why on earth would u need to have an M7? or X6M?

I give u one example... Lexus coming out with a RX-F for its RX class of cars. do u feel its silly?
Vaisms Feb 04 2012 02:28 PM
Have you ever driven an X6M or X5M on track? Or have you even driven these two cars to begin with? What do you really know about these two cars? Obviously you know nothing about these two cars. Stick to JDM cars pls!

"But by adding the M badge onto their SUVs/CUVs, BMW has given an honourable badge to cars that do not deserve them"


Tuna_seng Feb 04 2012 05:16 PM
I don't see why M'ing an X5 or X6 is silly. People want high performance SUV/CUV too, to add to their exotic and sports cars, especially in countries where car enthusiasts personally own three or more cars. The M and AMG SUVs and big luxury saloons do very well in their American market sales.
TrialSpyder Feb 04 2012 07:39 PM
Quote:

Vaisms | Today at 02:28 PM
Have you ever driven an X6M or X5M on track? Or have you even driven these two cars to begin with? What do you really know about these two cars? Obviously you know nothing about these two cars. Stick to JDM cars pls!

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Whatever mentioned in the above is from the writer point of view, if you don't agree(somehow), I'm sure a discussion is welcome here, personal-attack is uncalled for. unimpressed.gif

Anyway imo, not all conti cars are that fabulous, and that they appeal to everyone, hence, no need to shoot-down any other makes & models.

By the way, I hope you don't have a problem with JDM cars..for all you know, they can perform better/faster than whatever you own.. unsure.gif
Friendstar Feb 04 2012 11:24 PM
Vaisms | Today at 02:28 PM
"Have you ever driven an X6M or X5M on track? Or have you even driven these two cars to begin with? What do you really know about these two cars? Obviously you know nothing about these two cars. Stick to JDM cars pls!"
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errr.. i already said its silly. why would i drive it on track when i can drive a boxster S MT?

and yes, i've driven one of them, the X6M.



Friendstar Feb 04 2012 11:26 PM
one day.... BMW might have a 7 seater MPV to compete with the R class.

and that one day, if they do a M package on it, i'll really LOL.

Nightsky Feb 05 2012 04:38 AM
Today, BMW treats M as another marketing gimmick. Nothing more, nothing less. If it helps them sell more cars, they'll do it.
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Mecontle Feb 05 2012 04:22 PM
x + m r for rich men , & rich men wouldnt want anything common folks own

still it drive much much better than ur corolla
FaezClutchless Feb 05 2012 07:27 PM
Guys, thank you for the comments.

Firstly, the reason why I wrote this article was because I felt that BMW M division has truly lose its initial meaning/purpose of starting the M division in the first place which is to facilitate its motorsport program and also to incorporate it into its car models (in a way, to give the masses a feel of its M program).

And seriously, if the X5 and X6 are suitable in motorsports, we would have already seen BMW entering them into racing competitions such as touring car competitions and that is one of the reasons why I felt that both of them are not worthy of the M badge.

To me, by putting the M badge on a X5 or X6 is a mockery of the M's true meaning. After paying more for a badge and a power hike; no one, in the right frame of mind, would ever going to use it except for daily drive purposes. And if that is what we are going to see about those two models, what is the point of having an M badge on them?

Like what some of the guys here commented, it is a marketing scheme. I agree with that and also fully aware of it. But it still does not justify the reason why BMW have to put an M badge on them. They could have done it in other ways such as giving it a power hike but without the M moniker. In that way they wouldn't ruin the M division's name.

The above are just my thoughts on the topic and people may or may not like it. Nevertheless, I would like to thank everyone for their comments and also wish you guys a great week ahead.
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