Jump to content


SEARCH

1

Jaguar’s new branding strategy

By SYF77 on 19 Mar 2012

http://www.youtube.com/watch?v=OyoL_IsLpwM


Jaguar has unveiled a new global marketing and branding strategy. Together with the launch of a new Jaguar logo and corporate identity, the marketing campaign aims to increase awareness of the brand amongst a new audience and to enhance the Jaguar’s desirability.

Attached Image

Jaguar collaborated with SPARK44, an international communications agency that is part-owned by Jaguar Land Rover, to come out with the marketing campaign.

The campaign is designed to capitalize on the existing emotional pull of Jaguar’s cars and challenges consumers to answer the question: ‘How alive are you?’

Jaguar will be promoting their message through print, television, outdoor and digital advertising. Jaguar’s Global Brand Director, Adrian Hallmark, commented, “Jaguar’s current range already represents an enviable combination of luxury, innovation and seductive performance, and we’re working hard to build on those existing strengths by developing exciting new models and derivatives – some of which you will see very soon. As that product-led revitalization continues, now is also the perfect time to re-energize the Jaguar Brand, both to underline how ambitious we are, and to reach a new and enlightened customer base that is rightly demanding of the cars it buys.”

Currently, the Jaguar range consists of the XK Grand Tourer, the coupe-inspired XF saloon and luxurious XJ sedan. There are rumors that Jaguar is interested in building a 3 series fighter, and the end product will be offered in sedan and coupe forms.

discussions, other news, jaguar and 6 more...

Viewed: 1,147 times

Related Blog Posts
SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



  • 1
Dwee Mar 28 2012 02:16 PM
Superb Car . . . . Simply Love it...
  • 1
 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
Driving an old car with almost no modern features in it? Or just love adding new accessories for...
POPULAR BLOG POSTS
Photo
Kah Chuan Hoong claims to be the first person in the world to drive any kind of supercar to the b...
Photo
Subaru Techica International (STI) has sprinkled some magic on the base WRX. Thanks to the lesson...
Photo
With a bit of quick thinking, this man hid his E30 BMW M3 in his living room when he heard Hurric...
Photo
Toyota Motor Corp. said today it is recalling around 340,000 of its latest Prius model in Japan a...
Photo
Reuters has just published a report saying automakers will be reversing the recent downsizing tre...
   Lifestyle Articles