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Chevrolet Volt suffers from poor sales

By SYF77 on 10 Mar 2012

Attached Image: 2011_Chevrolet_Volt_gallery_car1_505x335.jpg

It looks like the Chevrolet volt fails to create that spark with consumers. Low sales volume and high inventory, which stands at 6,300 vehicles at end of Feb 2012, caused General Motors to make the decision to halt the production of the Volt and Opel Ampera (European version of the Volt) for five weeks. At the current buying rate for the Volt, the current inventory can last for 154 days. The shutdown will cause 1300 employees to be temporarily laid off.

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The production hiatus comes after a retooling break that only ended in early February. The upcoming shutdown is scheduled to last from March 19 to April 23. As a GM spokesman commented, "We're matching our production levels with demand and building to market." If the sales is so poor at the moment, it seems like a poor business decision to spend money to retool the plant. Or, they could have scheduled the retooling to coincide with the plant shutdown.

In 2011, the GM moved 7,671 units of the Volt, which is far short of the 10,000 unit sales target. In January 2012, GM only sold 1,023 Volts, the lowest in the past five months. It looks like GM needs to do a lot more to promote the Volt if the company wants to meet the sales target of 45,000 Volts in US this year. President Obama has personally endorsed the Volt by saying that he intends to buy one when he leaves the office in five years’ time. Hope his comments will help the Volt’s sales.

electric car, sales report and 10 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

  • 1
Heartbreakid Mar 10 2012 04:05 PM
GM seems to be a failure these days...
Soran Mar 10 2012 06:18 PM
Their biggest mistake was making it a 2+2 instead of a proper saloon car.
  • 1
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