BWM sold the Rover name in 2000 but they kept the rights to the Triumph and Riley brands. Triumph was a British car and motor manufacturing company and they were known for their small sized roadsters such as the Spitfire. Recently, BMW has applied for a European trademark on the Triumph “wreath” badge that was used on some of its models.
The application was filed last year in October and it covers the use of the badge on automobiles, jewellery, watches, books, leather goods, luggage, cleaning materials, textiles and Christmas decorations. It might look like a comprehensive mix of items but most of the items mentioned above are used for promotional purposes related to the car business.
This move might be the first necessary step for BMW in reviving the Triumph name. Before BMW’s sale of Rover, there were rumours of a Triumph or Austin-Healey revival and BMW even engineered a low cost four cylinder version of its Z4 roadster for this rumoured project. However, the project never materialised.
And in 2005, BMW’s Designworks studio in California launched a proposal to bring the new Mini Roadster to market under the Triumph name. But it was rejected by Mini dealers as they were not eager to revive a second legacy brand under the BMW group.
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