Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Is BMW resurrecting the Triumph Motor Company name?

By FaezClutchless on 10 Mar 2012

Attached Image: bmw_logo.jpg

Back in 1994, when BMW bought the Rover Group, the acquisition included other auto names such as Triumph, Morris, Austin and Riley. Basically, these other auto brands were from the British Leyland Group and they eventually changed their name to the Rover Group in the 1980s.

Attached Image

1972 Triumph Spitfire Mark IV

BWM sold the Rover name in 2000 but they kept the rights to the Triumph and Riley brands. Triumph was a British car and motor manufacturing company and they were known for their small sized roadsters such as the Spitfire. Recently, BMW has applied for a European trademark on the Triumph wreath badge that was used on some of its models.

The application was filed last year in October and it covers the use of the badge on automobiles, jewellery, watches, books, leather goods, luggage, cleaning materials, textiles and Christmas decorations. It might look like a comprehensive mix of items but most of the items mentioned above are used for promotional purposes related to the car business.

This move might be the first necessary step for BMW in reviving the Triumph name. Before BMWs sale of Rover, there were rumours of a Triumph or Austin-Healey revival and BMW even engineered a low cost four cylinder version of its Z4 roadster for this rumoured project. However, the project never materialised.

And in 2005, BMWs Designworks studio in California launched a proposal to bring the new Mini Roadster to market under the Triumph name. But it was rejected by Mini dealers as they were not eager to revive a second legacy brand under the BMW group.

Photo credit: Wikipedia

other news, germany, europe, bmw and 7 more...

Viewed: 665 times

Related Blog Posts
FaezClutchless
Written by FaezClutchless
Some say that his blood is actually RON98 petrol and some say that his right foot weighs over 20kg. But all that we know about Faez is that he loves to drive and is a JDM enthusiast.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
“I, Halimah Yacob, having been elected as President of the Republic of Singapore, do solemnly swe...
POPULAR BLOG POSTS
Photo
Nobody expected the price of the first Civic Type R to jump as high as it had within the first tw...
Photo
Yes, this is Daihatsu's brand new Altis. No, it is not Toyota's new bread and butter seda...
Photo
There has been a rapid rise of companies in China wanting to produce electric vehicles but they g...
Photo
Could this be Citroen's all new C3 Aircross? Thanks to Autoweek.nl, the exterior design of th...
Photo
British rally driver Colin McRae, son of five-time British Rally Champion Jimmy McRae, just sold...
   Lifestyle Articles