Earning this accolade is not without hard work. The American luxury carmaker has implemented changes to enhance that luxury customer experience. In addition, they have also conducted comprehensive experience training for dealership personnel and created an improved program of owner benefits called Cadillac Shield. The shield plan includes pre-paid scheduled maintenance, roadside assistance, OnStar and a myCadillac smart phone application, among many other various services. The Cadillac Shield program also covers the vehicle for 5 years and 100,000 miles on the powertrain, and 4 years and 50,000 miles bumper to bumper.
The award certainly serve to enhance Cadillacís image as a customer service-oriented company as it prepares to launch an assault on the formidable BMW 3 Series with the all-new Cadillac ATS sports sedan.