Kovalainen had heads turning in the F1 paddock last Thursday as he revealed his all-red helmet for 2012 which he don at Sunday’s season-opening Australian Grand Prix for Caterham F1.
When asked about his latest sponsorship deal, the Finnish driver commented:
“This is a great partnership on many levels... it fits my larger focus on partnering with unique brands."
What more you ask? The Finnish F1 driver also found great pride to be sponsored by his mega-blockbuster national product too (Besides Nokia, I believe).
With this, let's hope Kovalainen's season will be as sensational as his new sponsor.
What do you guys think, clever or lame ? Shoot out your comments below!