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Jeremy Lin becomes brand ambassador of Volvo

By SYF77 on 26 Mar 2012

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The New York Knicks star, Jeremy Lin, has signed a global brand endorsement contract with Swedish automaker, Volvo, and will focus on the U.S., China and Chinese-language markets in Asia. Over the next two years, Lin will participate in the company’s corporate, advertising and marketing activities as a brand ambassador.

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The contract is one of the first major endorsement deals for the 23-year-old former bench warmer who rose to instant superstardom after a string of stunning performances that helped the Knicks win seven straight games in February. He has amassed countless fans around the world and started a craze called “Linsanity”.

Despite the fact that Linsanity has died down a bit recently as a result of the Knicks losing six games in a row, Volvo executives believed that Lin will have staying power. Freeman Shen, president of Volvo Cars China, called the deal “a significant moment in the history of Volvo Car Corp.'s brand rejuvenation.” “For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” he said.

Lin tried to draw similarities between him and the Volvo brand by commenting that both of them are striving to be better and smarter at what they do, and to do it their way. The explanation seemed kind of far-stretched but I guess it is the endorsement fee that is most important ultimately.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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