Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Jeremy Lin becomes brand ambassador of Volvo

By SYF77 on 26 Mar 2012

Attached Image: Jeremy_Lin.jpg

The New York Knicks star, Jeremy Lin, has signed a global brand endorsement contract with Swedish automaker, Volvo, and will focus on the U.S., China and Chinese-language markets in Asia. Over the next two years, Lin will participate in the company’s corporate, advertising and marketing activities as a brand ambassador.

Attached Image: jeremy_lin_time_mag.jpg

The contract is one of the first major endorsement deals for the 23-year-old former bench warmer who rose to instant superstardom after a string of stunning performances that helped the Knicks win seven straight games in February. He has amassed countless fans around the world and started a craze called “Linsanity”.

Despite the fact that Linsanity has died down a bit recently as a result of the Knicks losing six games in a row, Volvo executives believed that Lin will have staying power. Freeman Shen, president of Volvo Cars China, called the deal “a significant moment in the history of Volvo Car Corp.'s brand rejuvenation.” “For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” he said.

Lin tried to draw similarities between him and the Volvo brand by commenting that both of them are striving to be better and smarter at what they do, and to do it their way. The explanation seemed kind of far-stretched but I guess it is the endorsement fee that is most important ultimately.

Attached Image

Attached Image: Jeremy_Lin.jpg

Attached Image



discussions, other news, gossip and 12 more...

Viewed: 747 times

Related Blog Posts
SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The Australian actor is reported to be portraying Enzo Ferrari in a new biopic on the Ferrari fou...
POPULAR BLOG POSTS
Photo
Mercedes-Benz has released a teaser video of its soon-to-be unveiled E-class coupe. The 21-second...
Photo
The Swedish police will take delivery of its first V90 police cars early next year after the car...
Photo
Subaru and its official performance arm STI have an interesting concept based on the BRZ due for...
Photo
China is slapping a 10 per cent tax on cars like the Ferrari GTC4Lusso, Bentley Bentayga and Asto...
Photo
According to Bmwblog, Seattle police managed to catch a thief who stole a 550i last Sunday mornin...
   Lifestyle Articles