"Datsun represents 80 years of accumulated Japanese carmaking expertise and is a important part of Nissan's DNA," the automaker said in a statement. Ghosn told Reuters that the new Datsun is a green, small displacement and affordable car with high local content. Therefore, do not expect the revived brand to build sporty machines such as the 240Z (above).
Nissan plans to invest US$400 million in Indonesia over the next two years and will double hiring by 2014. In addition, the firm's sales outlets are planned to increase to 150 by 2015. Nissan aims to be the number three brand in Indonesia and hopes to increase sales by launching a cheaper MPV and city car suited specifically for its market.
The popular mini van, the Grand Livina, accounts for 45 percent of Nissan’s sales in Indonesia. The March and Juke models’ combined sales takes up another 40 percent. Ghosn indicated that the company has no intention to export made-in-Indonesia models. The priority is for the local market.