Jump to content



Volkswagen planning budget sub-brand

By SYF77 on 27 Mar 2012

Attached Image

Not long after Nissan’s announcement to market low cost vehicle under the revived Datsun brand name in emerging markets, Volkswagen revealed plans to do so as well, under a new brand.

Attached Image

VW’s head of research and development, Ulrich Hackenberg, has revealed that Volkswagen's low cost cars will be built according to market requirements in different regions. Like Datsun, VW is also planning to manufacture cars locally.

He added that building a cheap car is challenging and the company has to closely look at how much content they can remove to make their vehicles affordable. Well, I guess they call take out all the airbags, ABS system, traction control and multi-disc CD player.

It looks like VW has the Indian market in mind during the planning stage. Hackenberg said that the new entry level brand will build small and fuel efficient cars in the price range of Rs. 400,000 (S$9.9K). In India, small cars such as the Polo are popular due to their low price and running cost.

The low cost Volkswagen models are expected to compete with the likes of the Maruti Suzuki Alto, Hyundai Eon and Chevrolet Spark in the India market.

VW Group currently has acquired 7 'sub-brands', namely Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, and Škoda.

In my opinion, Volkswagen could have used Skoda to market the low cost vehicles in emerging markets instead of creating a new brand. True?

discussions, other news, gossip and 11 more...

Viewed: 1,105 times

Related Blog Posts
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Formula 1 has announced grid girls will become a thing of the past after months of debate. The ru...
With newer rivals arriving in its class, Land Rover found a clever way of advertising the Evoque,...
Here's a recap of the 10 most popular used cars posted in November. While some of them are so...
The supercar company has confirmed that it is working on a full electric supercar. However, it is...
Well-respected motor journalist Chris Harris takes the Tesla Model S P100D for a spin finally. Wa...
This 421km/h Nissan 300ZX is up for sale by BH Auction in Japan. Set to go on sale in January, th...
   Lifestyle Articles