The recent Eurozone debt crisis is not going to help either. Fiat also plans to launch a hatchback version of the Viaggio in China, which is rumoured to be exported to Europe to replace the slow-selling and aging Bravo hatchback.
The Viaggio will be made at Fiat and Guangzhou Auto's new factory in the Changsha Economic Zone in Hunan province. The factory has a planned initial annual capacity of 140,000 units. Fiat aims to boost its sales in China to 300,000 by 2014 from less than 1,500 in 2011.
In China, the Viaggio will be powered by locally built naturally-aspirated and turbocharged versions of Fiat's 1.4-liter Multiair petrol engine. Going by the US specifications, the 1.4 Turbo should produce about 160bhp.
China’s car market is expected to grow by 8% in 2012, after crossing the 13 million passenger car sales mark in 2011. With the dashing good looks of the Viaggio, I believed that it will be the ‘Viagra’ to Fiat’s sales in china.