Roewe has unveiled their latest flagship sedan, the Roewe 950. Roewe is a luxury automotive marque owned by the Chinese automaker SAIC Motor. The car is based on the Buick LaCrosse, which uses GM’s Epsilon II platform. The platform also underpins the Opel Insignia, which we are getting in Singapore. In case you are wondering, SAIC has a joint venture with GM since 1988.
The exterior of the car looks upmarket and the side profile is pretty sleek. The integrated quad exhaust pipes give it a sporty look. The interior is lavished with leather not only on the seats but also on the door panels. The buttons on the centre console looks sturdy and upmarket. A good effort by the Chinese indeed.
The 950 measures 4996mm (L) by1857mm (B) by 1502mm (H) with a wheelbase of 2837mm. The length of the car is between the BMW 5 series and BMW 7 series. At launch, the Chinese sedan will be available with a choice of 2.4-Litre four cylinder petrol and a 3.0-Litre V6 with direct injection. Both engines are GM-sourced.
Roewe commented that the 950 is targeted at executives and senior officers in state-owned firms and private companies, as well as other wealthy buyers. The new sedan will make its debut in April’s 2012 Beijing Auto Show.
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