The Group’s sales, which includes BMW, MINI and Rolls-Royce, increased 12% in March to 185,728 vehicles. This brings the group’s total first quarter sales to 425,528 vehicles, which is a 11.2% growth.
BMW commented that March’s sales overtook the monthly record in June 2011 due to strong showings for the new 1 series hatchback and the good start for the recently-launched iconic BMW 3 series. Ian Robertson, Member of the Board of Management, expects further momentum with the new 3 series as well as the introduction of the BMW X1 to the US in September this year.
Its German rival, Audi, put up a good fight as well. Audi moved 345,100 units in the first quarter, which is only about 10,000 vehicles less than the BMW brand. Mercedes-Benz claimed third place with 313,902 vehicles sold in the first quarter. With the impressive new A-Class and the upcoming “baby CLS”, Mercedes can be positive about its sales looking forward.