The BMW Group has achieved its best ever first quarter in worldwide sales on the back of March’s sales that exceeded all previous records as the major US and China markets posted impressive growth.

In the US, sales surged 13% in March to 29,806 vehicles while 75,729 units were sold from year to date, representing a 16.6% increase in sales in the first quarter. In China, BMW enjoyed a double digit growth with over 75,000 vehicles delivered in the first quarter.

The Group’s sales, which includes BMW, MINI and Rolls-Royce, increased 12% in March to 185,728 vehicles. This brings the group’s total first quarter sales to 425,528 vehicles, which is a 11.2% growth.

BMW commented that March’s sales overtook the monthly record in June 2011 due to strong showings for the new 1 series hatchback and the good start for the recently-launched iconic BMW 3 series. Ian Robertson, Member of the Board of Management, expects further momentum with the new 3 series as well as the introduction of the BMW X1 to the US in September this year.

Its German rival, Audi, put up a good fight as well. Audi moved 345,100 units in the first quarter, which is only about 10,000 vehicles less than the BMW brand. Mercedes-Benz claimed third place with 313,902 vehicles sold in the first quarter. With the impressive new A-Class and the upcoming “baby CLS”, Mercedes can be positive about its sales looking forward.

new model, sales report and 14 more...

Viewed: 752 times