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Scion to axe the xB and xD for the next big thing

By FaezClutchless on 30 Apr 2012

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Founded in 2002, Scion is a brand of auto vehicles produced by Toyota for the North American market. Scion’s long term goal is to attract buyers from the Gen-Y consumer segment. The brand’s first two models, xA hatchback and the xB “tall boy” wagon were released in 2003 and its sports-orientated coupe, the tC was launched the year after.

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The xA and the xB literally built Scion from the ground up. The xB has a huge cult following in the United States and it is the best selling model with over 320,000 sales (as of 2011).

Unfortunately Scion might axe the two key models that helped establish its brand. Jim Lentz, Toyota America Motor Sales CEO, admitted that the xB has lost a little bit of its edge and its fun-to drive characteristics. Lentz also mentioned that if the company could do things over again, they would add a little bit of fun-to-drive characteristics back to the vehicle.

Sales of the xD and its predecessor, the xA, never hit figures of the xB and is rumoured that the xD will be the first to face the axe. Sales of the tC are not that great either and with the release of the Scion FR-S, it is only a matter of time for that model too.

Two things come to my mind with regards to this. First, what could Scion replace their models with and what will happen to the xD and xB Japanese counterparts?

Firstly, Scion’s vice president and general manager, Jack Hollis has mentioned earlier this year about the possibility of having a small pick-up in their model line-up. Hollis also added that the company’s buyers like what Scion has done because they can do a lot of things to their cars and a little pick-up could add even more versatility for their buyers.

Many garages have built one-off examples of a Scion pick-up based on the xB and this might be the inspiration for the company.

Secondly, what will happen to the xD and xB Japanese counterparts; the Toyota Ist and the Toyota bB? Will they face the chopping block too? Or will these two JDM models stay on and continue?

What are your thoughts on the above mentioned issue? Leave them in the comments box below.

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FaezClutchless
Written by FaezClutchless
Some say that his blood is actually RON98 petrol and some say that his right foot weighs over 20kg. But all that we know about Faez is that he loves to drive and is a JDM enthusiast.



 
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