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Lamborghini trademarks the Huracan name and the Estoque is still a possibility

By FaezClutchless on 02 May 2012

Attached Image Lamborghini cars have some interesting model names. Jalpa, Aventador, Gallardo, Reventon and Murcielago; they all have one thing in common. Most of Lamborghini’s model names are taken from the world of bullfighting. But this might change in the future as the company’s latest trademark application shows that its model naming strategy could be moving into a new direction.

Attached Image

Around a month ago, the Italian luxury car maker has trademarked the Deimos name which is likely to be used on a future concept or production model. And now, the company has applied a trademark for the name Huracan.

Some people have pointed out that the word Huracan is Spanish for hurricane but actually it is from the Mayan language where Huracan is the god of fire, wind and storm which gives it a menacing implication. The Huracan name has a rather close association with the Deimos name. In Greek mythology, Deimos was the son of Aphrodite and Ares and Deimos was the personification of terror.

Now, the big question is, what cars will Lamborghini use these names for? As many already know, Lamborghini is working hard on a new SUV model, the Urus. Currently it is still in conceptual form and the name Urus might be dropped for one of the above mentioned names.

Another model that could utilise the newly trademarked names is the Estoque Concept. While there are reports stating that the Estoque might not be produced, Lamborghini’s CEO Stefan Winkelmann refuses to shut the door on the possibility of a production version of the Estoque. He mentioned that the car was put on hold due to a number of reasons and one of them is the lack of a suitable platform.

Another possibility is that one of the names could be used for the Gallardo’s successor. Whatever Lamborghini does with the usage of these names, it is certainly that they are going to feature on a future concept or production model and also, it is clear that the company has left behind its previous arrangement of naming its cars with word or names from the world of bullfighting.

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Written by FaezClutchless
Some say that his blood is actually RON98 petrol and some say that his right foot weighs over 20kg. But all that we know about Faez is that he loves to drive and is a JDM enthusiast.

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