His comments seem to imply that GM does not know how to harness the effectiveness of social media fully. Ford has more than 1.5 million ‘likes’ on its main Facebook page, much more than GM’s 378,000.
"Just wanted to let our millions of Facebook fans know, we're still here, and we 'like' you back!” GM posted to its Facebook page. "We may not be advertising on Facebook at the moment but we'll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages - including Chevrolet, Buick, GMC and Cadillac, to keep the dialogue going." GM spokesman, Pat Morrissey, said that the automaker would continue to use Facebook’s free branding pages to promote its products.
Car distributors in Singapore for brands such as Kia, Hyundai, Honda and BMW have also set up their own Facebook page to stay connected with the consumers.