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Ford defends Facebook advertisement

Ford defends Facebook advertisement

SYF77

Entry posted by SYF77 ·

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After General Motors (GM) decided to terminate its $10 million Facebook advertisement budget, rival Ford Motor quickly point out that the company is sticking by its commitment to the world's largest social network.

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Global head of social media for Ford, Scott Monty, tweeted that Ford believes Facebook advertisements are effective as part of a general strategy, but not as a "straight media buy".

 

His comments seem to imply that GM does not know how to harness the effectiveness of social media fully. Ford has more than 1.5 million


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