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Ford defends Facebook advertisement

By SYF77 on 18 May 2012

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After General Motors (GM) decided to terminate its $10 million Facebook advertisement budget, rival Ford Motor quickly point out that the company is sticking by its commitment to the world's largest social network.

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Global head of social media for Ford, Scott Monty, tweeted that Ford believes Facebook advertisements are effective as part of a general strategy, but not as a "straight media buy".

His comments seem to imply that GM does not know how to harness the effectiveness of social media fully. Ford has more than 1.5 million ‘likes’ on its main Facebook page, much more than GM’s 378,000.

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However, GM is not disappearing from Mark Zuckerberg’s baby completely. They assured consumers that GM plans to remain active on Facebook.

"Just wanted to let our millions of Facebook fans know, we're still here, and we 'like' you back!” GM posted to its Facebook page. "We may not be advertising on Facebook at the moment but we'll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages - including Chevrolet, Buick, GMC and Cadillac, to keep the dialogue going." GM spokesman, Pat Morrissey, said that the automaker would continue to use Facebook’s free branding pages to promote its products.

Car distributors in Singapore for brands such as Kia, Hyundai, Honda and BMW have also set up their own Facebook page to stay connected with the consumers.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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