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Ferrari Myth exhibition opens in Shanghai

By SYF77 on 25 May 2012

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Spreading the gospel of Enzo, Ferrari inaugurated the "Ferrari Myth exhibition" at the Italian Center in the Shanghai Expo Park on 18 May 2012. The event was graced by the company’s Deputy Chairman Piero Ferrari, and representatives from both the Chinese and Italian governments.

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"For millions of people around the world, Ferrari represents the pinnacle of Italian culture," said Piero Ferrari. "It has always been our wish to share Ferrari’s unique history and culture with the people of China who have shown great affection for the Prancing Horse and with whom we share core values such as respect for tradition and a tenacious spirit of innovation." With the Chinese’s rising affluence, Ferrari has chosen the right place to launch the event indeed.

Spreading over 900 square meters of floor area, the exhibition will be divided into five areas, namely Ferrari in China, Green, Product, Design and Racing. The company will display several models both inside and outside of the exhibition building.

These include the first Ferrari sports car sold in China, the 348 TS, a 275 GTB4, a 365 GTB4 Daytona, the 750 Monza sports prototype and the company's first four-seater, four-wheel drive model, the 6.3-litre V12 Ferrari FF. The exhibition will be open to the public for the next three years.

In addition to the exhibition, Ferrari has also set up owner-experience events, which include a professional driving course, the Corso Pilota, the Ferrari Owners' Club and the Ferrari Asia Pacific Challenge. Ferrari F1 cars will be on display and a simulator that runs virtual laps on the Monza Circuit in Italy will be available as well.

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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