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DirectAsia.com mocks heavyweights in latest advertisement campaign

DirectAsia.com mocks heavyweights in latest advertisement campaign

PetrolHead

Entry posted by PetrolHead ·

2,001 views

How do you feel when you see VW rims on Skoda?  

23 members have voted

  1. 1.

    • Indifferent ...
      9
    • Owner of the Skoda couldn't find Skoda rims
      5
    • Owner tries to disguise the Skoda as a VW
      9
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We have come across advertisements like the one above, from insurance or real estate companies in our local tabloids. Usually there is a picture with rows of agents whom are smiling and celebrating their success with the most business and obviously earning a large sum for commission. Visually similar to your annual school yearbook.

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Online insurance company DirectAsia.com has done the exact opposite.

 

For its latest advertising campaign, they have featured happy customers, instead of agents in their spoof ads, with the phrase, "Insurance companies today seem to have a lot of happy agents. Quite frankly, we'd rather have happy customers.


3 Comments

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Pocus

But I read in MCF that Directasia is very strict on modifications. Even a simple solar film will revoke, not to mention the standard but still legal stuff done to the intake and exhaust of the car. Can any Directasia folks confirm on this claim?

 

If it's true, smiling now? Yes, smiling after trying to claim? Maybe not...

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Directasia

Hi Pocus, actually we don't revoke someone with simple solar film fitted. We do cover cars that have LTA approved modifications done to them, unlike Aviva. We don't pay for the modified parts in the event of a claim, but we do cover the car and pay for damage to the rest of the car. Of course if a solar film was fitted as standard by a manufacturer then we would cover and pay for that. I hope that helps ...

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