The DBS is Aston Martin’s flagship sports car besides the extremely limited One-77. Yet among all the models, it shows slow signs of growth.
As such the British moniker has explored the launch of an SUV like Bentley. As such, Aston is keen on reviving the Lagonda brand for a super-luxury 4x4. A design study was shown at Geneva back in 2009 but to little fanfare. Yet the Lagonda project is still very much alive and Aston’s CEO Dr Ulrich Bez recently indicated an updated Lagonda concept will be revealed next year with a Lagonda saloon already proposed.
The SUV will exploit demand in the Chinese market, where appeal of super-GTs like the DBS is limited. The DBS coupe caters to a more exclusive customer base.
SUVs, are proving to be much more resilient to the recession as they can be used every day in countries like China, India and Russia, where a low-slung two-seater is impractical due to poor road infrastructure. Exact reason why Lamborghini and Bentley are getting in to the SUV game.
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