Jump to content


SEARCH

0

Aston Martin jumping on the SUV bandwagon?

By PetrolHead on 25 May 2012

Attached Image

The DBS is Aston Martinís flagship sports car besides the extremely limited One-77. Yet among all the models, it shows slow signs of growth.

Attached Image

As such the British moniker has explored the launch of an SUV like Bentley. As such, Aston is keen on reviving the Lagonda brand for a super-luxury 4x4. A design study was shown at Geneva back in 2009 but to little fanfare. Yet the Lagonda project is still very much alive and Astonís CEO Dr Ulrich Bez recently indicated an updated Lagonda concept will be revealed next year with a Lagonda saloon already proposed.

The SUV will exploit demand in the Chinese market, where appeal of super-GTs like the DBS is limited. The DBS coupe caters to a more exclusive customer base.

SUVs, are proving to be much more resilient to the recession as they can be used every day in countries like China, India and Russia, where a low-slung two-seater is impractical due to poor road infrastructure. Exact reason why Lamborghini and Bentley are getting in to the SUV game.

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image



aston martin, aston, lagonda, suv and 8 more...

Viewed: 1,487 times

Related Blog Posts
PetrolHead
Written by PetrolHead
A passionate motoring enthusiast since little, Akram's articles gives alternative insights on the latest motoring news.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
A rare Lexus LFA has crashed in Singapore last week and with less than 10 units on our shores and...
POPULAR BLOG POSTS
Photo
14th February is coming again. Don't ruin your (hers, actually) day rubbing elbows with other...
Photo
Did you know that in 1958, the American automobile maker GM built a prototype car that would allo...
Photo
This is definitely something for the Ford fans. Ever wondered how the F-150 Raptor would fare on...
Photo
Porsche has created a video explaining why some of its cars are producing brake squeal when drivi...
Photo
Bob Lutz, former vice chairman of General Motors, has claimed that Tesla would be going bust soon...
   Lifestyle Articles