Jump to content

MyCarForum Logo
Search
Magnifying glass

SEARCH

0

Aston Martin jumping on the SUV bandwagon?

By PetrolHead on 25 May 2012

Attached Image

The DBS is Aston Martin’s flagship sports car besides the extremely limited One-77. Yet among all the models, it shows slow signs of growth.

Attached Image

As such the British moniker has explored the launch of an SUV like Bentley. As such, Aston is keen on reviving the Lagonda brand for a super-luxury 4x4. A design study was shown at Geneva back in 2009 but to little fanfare. Yet the Lagonda project is still very much alive and Aston’s CEO Dr Ulrich Bez recently indicated an updated Lagonda concept will be revealed next year with a Lagonda saloon already proposed.

The SUV will exploit demand in the Chinese market, where appeal of super-GTs like the DBS is limited. The DBS coupe caters to a more exclusive customer base.

SUVs, are proving to be much more resilient to the recession as they can be used every day in countries like China, India and Russia, where a low-slung two-seater is impractical due to poor road infrastructure. Exact reason why Lamborghini and Bentley are getting in to the SUV game.

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image

Attached Image



aston martin, aston, lagonda, suv and 8 more...

Viewed: 1,400 times

Related Blog Posts
PetrolHead
Written by PetrolHead
A passionate motoring enthusiast since little, Akram's articles gives alternative insights on the latest motoring news.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The guide, while not mandatory, comes amid rising car complaints, mainly about defects. It is dev...
POPULAR BLOG POSTS
Photo
For those who had watched The Grand Tour, you would have remember Richard Hammond racing his 918...
Photo
The facelifted Hyundai Sonata has made it debut in South Korea. Still in its seventh generation,...
Photo
Cars made up bulk of 44,303 revalidations last year, partly fuelled by high COE prices. It is exp...
Photo
Many use the terms ‘powersliding’ and ‘drifting’ interchangeably but do not realise that they ar...
Photo
The Government announced new measures last week to tighten vehicular emission regulations. Christ...
   Lifestyle Articles