"Cars from Toyota look boring." I am not surprised if you have heard something like this before as I have heard it many times. When Toyota stopped offering several sporty looking models roughly ten years ago, many people have mentioned that the Japanese automaker's cars after that look a little dull.

"The company wants to improve its car design into its future models. Toyota already has good reliability in manufacturing cars but their design has been rather weak. Our cars are frequently characterised as 'appliances' and the automaker wants to turn that around," explained Kevin Hunter, President of Toyota's CALTY Design Studio.

Hunter further explained that they will act more instinctively by listening to what consumers want but not only by listening to what they want as consumers do not know what they want in five years time. The company has to make some predictions on how the designs will be like.

It was the sleek, aggressive and good looking Scion FR-S (Scion