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Toyota aims to improve the 'looks' of its cars

By FaezClutchless on 28 May 2012

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"Cars from Toyota look boring." I am not surprised if you have heard something like this before as I have heard it many times. When Toyota stopped offering several sporty looking models roughly ten years ago, many people have mentioned that the Japanese automaker's cars after that look a little dull.

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"The company wants to improve its car design into its future models. Toyota already has good reliability in manufacturing cars but their design has been rather weak. Our cars are frequently characterised as 'appliances' and the automaker wants to turn that around," explained Kevin Hunter, President of Toyota's CALTY Design Studio.

Hunter further explained that they will act more instinctively by listening to what consumers want but not only by listening to what they want as consumers do not know what they want in five years time. The company has to make some predictions on how the designs will be like.

It was the sleek, aggressive and good looking Scion FR-S (Scion’s version of the Toyota 86) that made the company realise about improving their designs. But it is hard to mess up a sports car design. It is the company’s bread and butter models like the Camry and Sienna that Hunter wants to look more expressive and appealing.

"It is about time that design stopped taking a backseat to engineering and logic when the engineering department would tell the design staff to 'make this pretty'. And this led to dull, compromised and badly proportioned vehicles," explained Hunter.

Akio Toyoda's genuine interest in vehicle design has greatly helped this notion and it is a change that the company have not had ever since Hunter has been with the company. Hunter also mentioned that Toyota is going back to the fundamental that the company was founded on.

Toyota cars look cute or 'surprised' and Hunter also cited that the last MR2 was a great design. Newer Toyota models will express confidence and optimism, for example the new Avalon and the NS4 Concept (pictured above). Lexus has already started on this design “renaissance” with its front “spindle” grille.

"In the past, let's face it, we had boring design," Hunter said. "We're moving to more unexpected designs; that's our big message."

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Written by FaezClutchless
Some say that his blood is actually RON98 petrol and some say that his right foot weighs over 20kg. But all that we know about Faez is that he loves to drive and is a JDM enthusiast.

  • 1
HP_Lee May 30 2012 01:31 PM
They still have a long way to go.
  • 1
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