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Toyota named ‘Best Global Green Brand’ for 2 consecutive years

By SYF77 on 02 Jul 2012

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Toyota has managed to hold on to the number one position in the second annual 'Best Global Green Brands' report published by International brand consultancy, Interbrand. The report measures the difference between the public perception of a brand’s environmental performance, its green image and its actual environmental developments.

Interbrand credits Toyota's achievement to the fact it continues to make environmental sustainability a core priority. It cites the expansion of the world’s first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story for the company.

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"This extension of the range to create a family of models makes the environmental benefits of Prius's hybrid technology available to a wider range of customers, with different motoring needs. Toyota has also brought its full hybrid technology to the supermini market for the first time, with the recent introduction of the European-built Yaris Hybrid," a company statement reads.

For the luxury market, Toyota also offers hybrid versions of the LS and GS sedans. Worldwide sales of Toyota's full hybrid vehicles passed four million units at the end of April this year.

Toyota is also aiming to cut back on carbon emissions throughout the complete manufacturing and sales processes. From a logistics point of view, this can be done by locating the manufacturing plants close to the consumer markets so that transportation distance (and pollutants) can be reduced.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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