Interbrand credits Toyota's achievement to the fact it continues to make environmental sustainability a core priority. It cites the expansion of the world’s first mass-produced full hybrid vehicle, the Toyota Prius, into a full family of models as a further success story for the company.
For the luxury market, Toyota also offers hybrid versions of the LS and GS sedans. Worldwide sales of Toyota's full hybrid vehicles passed four million units at the end of April this year.
Toyota is also aiming to cut back on carbon emissions throughout the complete manufacturing and sales processes. From a logistics point of view, this can be done by locating the manufacturing plants close to the consumer markets so that transportation distance (and pollutants) can be reduced.