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Maserati gets dedicated dealership in the UK

By SYF77 on 12 Jul 2012

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Maserati announced their partnership with British company 'Benfield', the North East's largest Motor Group, to create the first dedicated showroom for the Trident brand in the UK.

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Maserati will be the 13th brand sold in the UK by Benfield. The dealership will be operated from Benfield's existing premises on Warwick street, Newcastle and will be open from 10 July 2012.

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The Warwick Street showroom has the capacity to display all the three cars under the Maserati vehicle range, namely the GranTurismo, GranCabrio and Quattroporte. Additionally, the facility will allow the business to showcase pre-owned Maserati, all of which will be prepared to the highest standards in the adjoining aftersales facility.

Giulio Pastore, Managing Director of Maserati Europe said, “We are delighted by the opportunity to work with such a highly regarded local business, a business that has a significant and long standing presence in the local community of Newcastle upon Tyne. We are certain that, in partnership, we will be able to establish a highly effective local Maserati brand presence.”

Benfield Motor Group is an independently owned family business founded in Newcastle in 1957 by John Squires Senior and developed by John Squires Junior, the present chairman. The dealership will be headed by Dax Pearce, the current General Manager of Benfield Alfa Romeo. He was previously an award winning Alfa Romeo Sales Executive in the North West of England and typifies the exceptional levels of customer service within Benfield Alfa Romeo. He will lead a team of staff dedicated to the Maserati brand.

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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