Within a short span of just 3 hours, all the cars had been sold – or ordered with a proper sales contract completed. You don’t just reserve the car but put up a proper deposit between three to five thousand Australian dollars. The website attracted eight buyers in the first five minutes alone, and the first order was completed in a brisk 20 minutes. 50 BRZs were sold in the first 1.5 hours while Subaru’s website traffic initially quadrupled .
The BRZ is retailed at $37,150, and while Subaru is continuing to take orders, it will not be able to deliver the cars until early 2013.